1. Tell fans when you’re broadcasting ahead of time.
Build anticipation by letting your audience know when you’ll be going live with a written post. We’ve found one day’s notice gives people the right amount of time to tune in.
2. Go live when you have a strong connection.
Check the app to make sure that you have a strong signal before going live. WiFi tends to work best, but if you can’t find a nearby network, you’ll want a 4G connection. If you have weak signal, the ‘Go Live’ button will be grayed out.
3. Write a catchy description before going live.
A great description will capture people’s attention and help them understand what your broadcast is about.
4. Ask viewers to subscribe to Live notifications.
Remind your audience that they can tap on the Follow button on live videos and videos that were live so that they can get notifications the next time you go live.
5. Say hello to commenters by name; respond to their comments live.
Your audience will be thrilled to hear you mention their name and answer their questions when you are live.
6. Broadcast for longer periods of time to reach more people.
The longer you broadcast, the more likely people are to discover and share your video with their friends on Facebook. We recommend that you go live for at least 10 minutes, although you can stay live for up to 90 minutes at a time.
8. Be creative and go live often!
Try different types of broadcasts – and go live frequently – to keep your audience engaged. Here are some of our favorite examples so far:
Share what’s on your mind or in the news
Answer questions from fans
Comment on the day’s events
Bring a friend/colleague/expert into the conversation
Play a song, rehearse a scene, practice your sport & provide a peek into your craft
Behind the Scenes
Turn the camera to the scenery around you and let events unfold
Watch your favorite show/movie/event/Live stream with your audience*
Teach people how to cook, play music, learn about current events & more