The three most important things to keep in mind when posting content on social media are:
- What’s in it for my audience?
- Would I click on this?
- Is this relevant to my business?
If you can check off these three things when reading a piece of content, then it’s worth sharing. But what kind of content is good content to be sharing?
Types Of Content To Post On Social Media For Business
There’s an endless possibility of content to share on social media. But these are the types of content that your audience will appreciate.
1. Your Company’s Blog Posts
Does your business have a blog? The best way to get your blog seen is to share it on your own social media platforms. You know it’s relevant to your business because it came from your business.
Be sure the content you’re writing for your business blog is valuable and will connect with your audience. The best way to do this is by writing actionable content such as “How to” posts.
2. Posts Showing Your Company’s Culture
What better way to showcase your business than by sharing a culture post?
A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your business does something a certain way.
3. Industry News
In raw numbers, news articles get more social shares than any other type of article.
Most businesses that produce content are focusing on deep long form content rather than as-it-happens breaking news.
Create a list of news sources in your industry. This could include trade publications or websites. Then, find those sources on Twitter and follow them. When they share something interesting, retweet it to your followers (or share it on another social network, like Facebook or Google+).
4. Curated Content
Content curation is simply sharing the content of others in your niche. Sometimes the things you want to share with your audience have already been written. So rather than spending the time crafting an in-depth post, you can quickly share one that’s already been written (by giving them credit of course.)
5. Question Posts
Not everything you share on social media has to be a blog post or article. Get your audience talking and engaging with one another by asking a burning question. For example, you could ask “What sort of content should I blog about next?” It’s the best way to know what your audience really wants to read.
Asking a fun question or creating a Twitter poll is a good way to get your audiences’ insights.
6. Product/Company Videos
Visuals are eye-catching when your audience is scrolling through their news feed. It’s been proven time and time again that visuals help improve engagement, but what about videos?
Research shows that videos have a 135% greater organic reach compared to photos. That’s a crazy high number.
Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have.
7. Customer Reviews And Testimonials
Does your company have dedicated fans!? Let their voices be heard and share their thoughts on your social media.
You can do this by retweeting their kind words or creating a graphic with their testimonial directly on it. Don’t forget to include their name/handle!
8. Quick Tips And Advice
Aside from sharing an entire ‘How to” post giving in-depth tips and advice, you can share a few tips that you think are the MOST important.
Sharing a simple tidbit is an easy way to share valuable information with your audience.
9. Memes or GIFs
Aside from sharing images to your social media, you can use memes and GIFs when publishing your content. This adds a fun spin to your plain post and will be too irresistible for your audience to scroll past.
“GIFs are a great way to showcase your brand’s personality, stay trendy, and have fun” -HeyOrca.
10. Contest Posts